Software we build from problems we keep meeting
Alongside consulting work, HS Acumen Digitals builds its own products. Each one starts with an operational problem seen repeatedly in client engagements. Weave is the first.
Weave
Smart Insights, Real Sales.
Weave is a customer intelligence and growth platform for local, multi-location and service businesses. It connects to the point-of-sale and loyalty systems you already run, turns raw transactions into readable customer intelligence, and launches targeted campaigns that bring people back.
The Problem
Local businesses sit on years of customer data and cannot use any of it
Every till receipt, loyalty scan and booking records who bought what, when and how often. In most local businesses that history stays locked inside the POS as a sales total. Owners can see yesterday’s revenue but not which customers are drifting away, which offers actually earned a second visit, or which segment is worth the next marketing pound. Marketing becomes a blanket discount sent to everyone, and the customers who were already going to buy are the ones who redeem it.
What it looks like day to day
- Reporting stops at daily and weekly sales totals
- No view of who is a first-timer, a regular or already lost
- Promotions go out to the whole list, margin included
- Loyalty data is collected but never analysed
- Nobody can say what a repeat customer is actually worth
Primary Use Case
Customer data and POS: from transactions to decisions
Weave connects to transaction and loyalty sources, resolves records into one profile per customer, and maintains a rolling view of purchase history, visit frequency, spend and recency. That single profile is what makes every downstream feature — segmentation, retention analysis, campaigns — possible without anyone exporting another spreadsheet.
Capabilities
What Weave does
Every capability is built on the same unified customer profile, so segments, cohorts and campaign results always agree with each other.
Customer intelligence
One profile per customer, built automatically from every transaction and loyalty event.
- Unified customer profile with full purchase history
- Recency, frequency and monetary value scoring
- Lifetime value and average basket by customer
- Product and category affinity per customer
- New-versus-returning mix tracked over time
Segmentation
Behaviour-based segments that stay current as customers move between them.
- Automatic segments: new, occasional, loyal, at-risk, lapsed
- Custom segments on spend, visit pattern, category or location
- Segments refresh on every data sync, no manual rebuilds
- Segment size, value and movement visible at a glance
Retention analysis
See where customers drop off and which cohorts actually come back.
- Cohort retention curves by acquisition month
- Repeat-purchase rate and time between visits
- Churn risk flags based on individual visit rhythm
- Win-back tracking for customers who returned after lapsing
Targeted campaigns
Launch offers to a specific segment and measure the sales that follow.
- Campaign builder that starts from a segment, not a mailing list
- Dynamic offer generation tuned to segment behaviour
- Triggered journeys: welcome, second visit, lapse win-back, birthday
- Redemption and incremental-revenue attribution per campaign
- Hold-out groups so lift is measured, not assumed
Growth insights
Plain-language readouts of what changed and what to do next.
- Weekly movement in repeat rate, segment mix and value
- Best and worst performing offers with margin context
- Location and staff-level performance comparison
- Next-best-action suggestions ranked by expected value
Built for the tools you already run
Weave sits on top of your existing stack rather than replacing it.
- Connectors for common POS and loyalty platforms
- CSV and API import for everything else
- Multi-location support with per-site and roll-up views
- Role-based access for owners, managers and marketing
Business Benefits
What changes once it is running
Target the segments most likely to return instead of discounting to everyone.
Offers are aimed at at-risk and lapsed customers, where incentives change behaviour.
Segments, cohorts and campaign results update automatically on each sync.
Churn-risk flags surface individual customers while a win-back still works.
How It Works
From connection to measured campaign
Best Suited To
Who gets the most from Weave
- Retail and hospitality groups with POS and loyalty data
- Multi-location businesses that need per-site and roll-up views
- Service businesses with repeat bookings and appointments
- Franchise and independent operators without an in-house data team
Not sure whether your data is ready for this? The free AI Assessment includes a data readiness review.
Check your data readinessWhat's Next
The product roadmap
More products in development
HS Acumen Digitals builds products out of problems we keep meeting in consulting engagements. New additions follow the same pattern as Weave: a specific operational problem, real data, measurable outcome.